Penney's new look: A big boost in space for women's apparel

Williamson, Rusty
October 1996
WWD: Women's Wear Daily;10/10/1996, Vol. 172 Issue 70, p1
Trade Publication
Focuses on JC Penney's opening of a prototype store that concentrates on women's apparel in Dallas, Texas. Competition with Sear's `softer side marketing' campaign; Features of the store; Financial performance.


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