TITLE

Nike claims a win in its sales rivalry with Adidas apparel

PUB. DATE
October 1996
SOURCE
WWD: Women's Wear Daily;10/4/1996, Vol. 172 Issue 66, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Nike Inc.'s claim that it overcame Adidas Corp. in terms of branded athletic apparel sales.
ACCESSION #
9612272225

 

Related Articles

  • TOP 5 SNEAKERS.  // New Zealand Apparel;Feb2016, Vol. 49 Issue 2, p11 

    The article reports on several sneakers from various fashion brands including Nike Air Jordan from Nike Inc., Stan Smith from Adidas AG, and Roshe Run from Nike Inc.

  • Footwear shuffle continues. O'Leary, Noreen; Dawson, Angela // Adweek Eastern Edition;10/5/1998, Vol. 39 Issue 40, p2 

    Reports on advertising-related events concerning Adidas Corp. and Nike Inc. Adidas' appointment of Amsterdam, Netherlands-based 180 for global branding assignments; Appointment of Carat as media buying agency for Adidas in Europe; Unexpected resignation of Nike's global advertising director...

  • Beckham, Del Piero and Raúl in Adidas' World Cup ad drive. Watts, Jenny // Campaign;4/26/2002, Issue 16, p1 

    Reports the competition of advertising between Adidas Corp. and Nike Corp. in Great Britain.

  • Green Initiatives.  // Indian Textile Journal;May2013, Vol. 123 Issue 8, p13 

    The article reports that big-name fashion and outdoor brands and retailers, including global apparel leaders Nike, Adidas and Puma, have signed up to the Greenpeace Detox campaign, vowing to eradicate all hazardous chemicals in their global supply chains by 2020.

  • Sneakers in the Audience. YOUNGJUN KOO // New York;3/10/2014, Vol. 47 Issue 6, p84 

    Photographs of several sneakers are presented which include the Golden Goose, Adidas x, and Nike.

  • Shades of Elegance. Hochswender, Woody // Golf Magazine;Dec2010, Vol. 52 Issue 12, p34 

    The article presents an evaluation of sport clothes worn by golfers Tiger Woods and Ernie Els produced by Nike Inc. and Adidas.

  • To Know List 3: Hoops giant sneaks away. DeCourcy, Mike // Sporting News;9/8/2003, Vol. 227 Issue 36, p3 

    Pursuit of the United States-based basketball player LeBron James' signature on a sneaker contract made a dent in cash flow of the company Nike Inc. but it also wore down the man who went after James for the company Adidas Corp. Sonny Vaccaro who introduced the U.S.-based basketball player...

  • Shuffling feet heard at Nike, Adidas, Wieden. O'Leary, Noreen; Dawson, Angela // Adweek Western Edition;10/05/98, Vol. 48 Issue 40, p3 

    Provides an update on the competition among advertising agencies for rival companies Adidas and Nike. Adidas' hiring of agency 180 formed by former Wieden & Kennedy staffers and Nike account executives; Appointment of Carat as Adidas' media buying agency in Europe; Resignation of Geoffrey Frost...

  • Footwear shuffle continues. O'Leary, Noreen; Dawson, Angela // Adweek Western Edition;10/05/98, Vol. 48 Issue 40, p67 

    Provides an update on advertising agencies' competition for rival companies, Adidas and Nike's accounts. Adidas' hiring of 180, an agency formed by former Wieden & Kennedy staffers; Appointment of Carat as Adidas' media buying agency in Europe; Resignation of Geoffrey Frost as director of...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics