Fashion ads: No escaping them

Lockwood, Lisa
October 1996
WWD: Women's Wear Daily;10/4/1996, Vol. 172 Issue 66, p18
Trade Publication
Focuses on the trend of fashion advertisement in the United States. Various strategies of promoting fashion; Avenues that DKNY, Joe Boxer Corp., and CK Calvin Klein are utilizing to advertise their products; CK Be program of CK Calvin Klein; Levi Strauss & Co.'s strategy in promoting its jeanswear products.


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