TITLE

Getting down to the basis

PUB. DATE
October 1996
SOURCE
WWD: Women's Wear Daily;10/4/1996, Vol. 172 Issue 66, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Features Beiersdorf Inc.'s Basis skin care line. Beiersdorf's objectives for developing its Basis soap product; Cost of Basis skin care line products; Focus of the Basis' product promotion.
ACCESSION #
9612272212

 

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