Bulgari Parfums goes to Extreme measures

Born, Pete
October 1996
WWD: Women's Wear Daily;10/4/1996, Vol. 172 Issue 66, p11
Trade Publication
Reports on Chanel Inc.'s plan of launching a strengthened version of Bulgari SpA's original Eau Parfumee Extreme. Factors which led to the development of Eau Parfumee Extreme's original version; Difference between the original and strengthened version of Eau Parfumee Extreme; Classification of Eau Parfumee Extreme; Cost.


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