TITLE

Small wonder: Wonderbra gets low-key rollout in Asia

AUTHOR(S)
Blennerhasset, Jane
PUB. DATE
December 1996
SOURCE
Crain's Chicago Business;12/02/96, Vol. 19 Issue 49, p42
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that Playtex's Wonderbra has not taken off with as much success in Asian markets, as it has in the United States, Europe, and Latin America; Need to put the brassiere marketing in the social context of the market.
ACCESSION #
9612191384

 

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