Small wonder: Wonderbra gets low-key rollout in Asia

Blennerhasset, Jane
December 1996
Crain's Chicago Business;12/02/96, Vol. 19 Issue 49, p42
Reports that Playtex's Wonderbra has not taken off with as much success in Asian markets, as it has in the United States, Europe, and Latin America; Need to put the brassiere marketing in the social context of the market.


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