Kamp-N-Stine promo

Matzer, Maria
December 1996
Brandweek;12/02/96, Vol. 37 Issue 46, p5
Trade Publication
Focuses on Kampground of America's (KOA) promotional campaign via Scholastic's `Goosebumps' franchise in conjunction with Disney. Use of signage at KOA campsites featuring `Goosebumps' and Disney logos; KOA campground convenience store's sale of Disney Records' audio products.


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