TITLE

Kamp-N-Stine promo

AUTHOR(S)
Matzer, Maria
PUB. DATE
December 1996
SOURCE
Brandweek;12/02/96, Vol. 37 Issue 46, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Kampground of America's (KOA) promotional campaign via Scholastic's `Goosebumps' franchise in conjunction with Disney. Use of signage at KOA campsites featuring `Goosebumps' and Disney logos; KOA campground convenience store's sale of Disney Records' audio products.
ACCESSION #
9612190169

 

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