Hookups reeling in shoppers

Feitelberg, Rosemary
September 1996
WWD: Women's Wear Daily;9/26/1996, Vol. 172 Issue 60, p15
Trade Publication
Reports on the trend of coordinating apparel and athletic footwear in the fashion industry in the United States. Factors for the success of hookups; Marketing campaigns; Mixing apparel brands; Dominant brands in the industry.


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