TITLE

Hookups reeling in shoppers

AUTHOR(S)
Feitelberg, Rosemary
PUB. DATE
September 1996
SOURCE
WWD: Women's Wear Daily;9/26/1996, Vol. 172 Issue 60, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the trend of coordinating apparel and athletic footwear in the fashion industry in the United States. Factors for the success of hookups; Marketing campaigns; Mixing apparel brands; Dominant brands in the industry.
ACCESSION #
9612175565

 

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