TITLE

The final step (and repeat)

AUTHOR(S)
Perelli, Al
PUB. DATE
September 1996
SOURCE
Folio: The Magazine for Magazine Management;9/15/96, Vol. 25 Issue 13, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses how publishers could work with their advertisers to close the loop in direct-to-plate production and receive digital advertising. Knowledgeability and familiarity with the direct-to-plate process; Development of production goals; Offering of incentives.
ACCESSION #
9612173037

 

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