TITLE

Hearst: One year later

AUTHOR(S)
Kerwin, Ann Marie
PUB. DATE
September 1996
SOURCE
Folio: The Magazine for Magazine Management;9/15/96, Vol. 25 Issue 13, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Highlights developments concerning the magazine giant, Hearst. Failure of plan to increase advertising rates in 1996; New president Cathie Black's slashing of costs; Optimism in 1997.
ACCESSION #
9612172993

 

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