TITLE

Software shoppers choose stores over the Internet

AUTHOR(S)
Atwood, Brett
PUB. DATE
October 1996
SOURCE
Billboard;10/26/96, Vol. 108 Issue 43, p55
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Takes a look at the preference of consumers to buy computer software through retails stores rather than over the Internet. Speculation on possible reasons; Techniques used by retailers to encourage consumers to buy retail.
ACCESSION #
9612168126

 

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