TITLE

Texaco hires UniWorld Group to boost its image

PUB. DATE
December 1996
SOURCE
Jet;12/09/96, Vol. 91 Issue 4, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that Texaco Inc. has hired the black-owned advertising agency UniWorld Group Inc. to boost its image after the company's $176 million settlement of a race discrimination lawsuit. The pledge to make Texaco a model of workplace opportunity for all men and women; Ads showing Texaco's commitment to the eradication of discrimination; Information about UniWorld.
ACCESSION #
9612137519

 

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