TITLE

Major blitz next fall will target crucial mid-sized segment

AUTHOR(S)
Jackson, Kathy
PUB. DATE
November 1996
SOURCE
Automotive News;11/25/1996, Vol. 71 Issue 5688, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the plans of Chrysler Corporation to introduce its 1998 LH cars during Autumn of 1998. Information on the company's advertisement campaign; Utilization of two versions of the 1998 Vision, as a method of increasing sales; Citing of a July 1996 survey conducted by Chrysler Corporation. INSETS: Top mid-sized sellers.;The name game..
ACCESSION #
9612130140

 

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