Major blitz next fall will target crucial mid-sized segment

Jackson, Kathy
November 1996
Automotive News;11/25/1996, Vol. 71 Issue 5688, p6
Trade Publication
Discusses the plans of Chrysler Corporation to introduce its 1998 LH cars during Autumn of 1998. Information on the company's advertisement campaign; Utilization of two versions of the 1998 Vision, as a method of increasing sales; Citing of a July 1996 survey conducted by Chrysler Corporation. INSETS: Top mid-sized sellers.;The name game..


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