Swatch boss: M-B should offer Smart in U.S

Kurylko, Diana T.; Henry, Jim
November 1996
Automotive News;11/25/1996, Vol. 71 Issue 5688, p3
Trade Publication
States that MCC Micro Compact Car AG would like their Smart minicar to go on sale in the United States. Potential price of the automobile; Comparison to the European price; Background information on the company; Comments from Nicolas Hayek, manager of the company.


Related Articles

  • Macro hopes for micro car.  // Professional Engineering;09/17/97, Vol. 10 Issue 17, p7 

    Focuses on Micro Compact Car's plan to increase production of its micro car called Smart. Joint venture between Daimler-Benz and Swiss watchmaker Swatch; Roll out of a diesel and a hybrid powertrain.

  • Micro Compact Car AG at a glance.  // Automotive News;3/11/1996, Vol. 70 Issue 5649, p22 

    Features the automobile company Micro Compact Car GmbH. History of the company.

  • Smart to get first dealers this spring. Ciferri, Luca // Automotive News;3/11/1996, Vol. 70 Issue 5649, p20 

    Reports on the signing up of Micro Compact Car BmbH's Smart Car dealers in Italy. Franchise that will be granted to dealers; Phases of the marketing plan.

  • Smart: slicker in the city. Jacobson, Marcus // Automotive Engineer;Nov97, Vol. 22 Issue 9, p28 

    Introduces the Smar car from Micro Compact Car. Automobile features; Car engine; Automobile specification.

  • Smart car exec decides it's time to hit the road.  // Advertising Age International;Jul97, pI2 

    Focuses on the resignation of Detlef Krause as brand market manager of Micro Compact Car AG.

  • Swatch, Mercedes appoint ad manager for Smart car.  // Advertising Age's Euromarketing;10/22/96, Vol. 10 Issue 7, p2 

    Focuses on the appointment of Betina Korn, as advertising manager at Micro Compact Car, a joint venture company by Mercedes, and Swatch, the makers of watches. Information on the launching of a advertising campaign for the `Smart Car,' which was developed by Micro Compact Car; Comments from...

  • Despite relaunch, Smart still faces D/C ax. Kisiel, Ralph // Automotive News;5/3/1999, Vol. 73 Issue 5817, p8 

    Reports on DaimlerChrysler AG's relaunching of its Smart two-seater car in Europe. Efforts undertaken by company, according to Robert Eaton, chairman; Problems encountered by subsidiary Micro Compact Car; Number of cars sold in first quarter.

  • Game plan for Europe: 9 markets this year, 12 by 2001. Ciferri, Luca // Automotive News;8/31/1998, Vol. 73 Issue 5782, p22L 

    Focuses on the expected sales of the Micro Compact Car AG's Smart cars, across Europe in 1998. Percentage of sales to be generated for 1998 in Germany, Italy and France; Statements made by Jurg Schar, Micro Compact Car board member responsible for marketing and sales; Number of markets that...

  • Time to make MCC a real car company.  // Automotive News Europe;09/27/99, Vol. 4 Issue 20, p10 

    Editorial. Argues that Micro Compact Car (MCC) should be turned into a real automobile company with real cars and not a mobility company of DaimlerChrysler that makes style accessories. Problems with the MCC Smart automobile; Characteristics of the car that MCC needs to offer; Views on the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics