Upscale VW coming in '99

Kable, Greg
November 1996
Automotive News;11/25/1996, Vol. 71 Issue 5688, p2
Trade Publication
Reports that Volkswagen AG has plans to produce a model positioned above the Passat by late 1999. Target market of the automobile; Expectations of VW Chairman Ferdinand Piech; Price of the automobile.


Related Articles

  • Back to the future. Fritz, Sandy // Popular Science;Apr94, Vol. 244 Issue 4, p44 

    Looks at a Volkswagen Beetle, called Concept 1, which represents a whole new direction for the German automaker. Radical departure from the rear-engine format of the original; Unconventional powerplants; Study of a purely electric car; Standard features; Indecision about putting the car into...

  • Fore! Raynal, Wes; Edsall, Larry // AutoWeek;11/29/93, Vol. 43 Issue 49, p47 

    Reports on the decision of Volkswagen not to participate in the 1994 World Rally. Commissioning of a rally-ready Golf; Enhancement with a 2.0-liter V6.

  • Advertising in the dark. Hammer, J. // Newsweek;4/9/1990, Vol. 115 Issue 15, p44 

    Describes how advertising will be taken to a new step when 5,000 US movie screens will feature a 60-second commercial created by Volkswagen. Developing sophisticated commercials that they hope won't turn off the moviegoer; How Disney is against the whole idea of ads in theaters; Outlook.

  • Hi? Wie gehts?  // Automotive News;1/23/1995, Vol. 69 Issue 5588, p12 

    Opinion. Comments on Volkswagen's efforts to recreate the basic shape of the Beetle in a modern car using Chrysler Corp. as benchmark.

  • VW to try its hand at `world' car.  // Ward's Auto World;Mar98, Vol. 34 Issue 3, p12 

    Focuses on the plans of Volkswagen AG to introduce a world car in Brazil as part of a $3 billion investment program set for four years. When the global car will be built; Comments by Herbert Demel, president of Volkswagen of South American; Details on the plans for the world car.

  • VW to promote music from ads. Service, Crain News // Automotive News;3/1/1993, Vol. 67 Issue 5488, p2 

    Reports on the cross-promotion campaign of Volkswagen (VW) United States and Atlantic Records which capitalizes on the popularity of the music featured in VW's TV commercials. Possible inclusion of an insert with the VW logo and 800-number in every CD and cassette; In-store promotion with Tower...

  • `In 1949, we sold two Volkswagens'; later they sold millions...  // Automotive News;4/24/1996 Special Issue Almanac, Vol. 70 Issue 5655, p78 

    Reports on the performance of Volkswagen AG since its inception in 1949 in the United States until 1996. Number of Volkswagens sold in 1949 compared to the numbers sold in 1970; Discussion of the slogans used in Volkswagen's advertisements; How Americans reacted to the increasing number of...

  • The marketing o' the green. Gates, David; Malone, Maggie // Newsweek;4/5/1993, Vol. 121 Issue 14, p60 

    Discusses how an advertisement for the Volkswagen Passat automobile, featuring the music of the Irish band Clannad, has brought the group into the spotlight. Albums sold because of the commercial; Art meeting commerce.

  • Volkswagen Opens New Plant in Tennessee.  // Assembly;Jul2011, Vol. 54 Issue 7, p10 

    The article focuses on the green assembly plant recently opened by Volkswagen AG in Chattanooga, Tennessee.

  • Tenn. gets $40M VW parts distribution center.  // Knoxville Automotive Report;Apr2012, Vol. 22 Issue 7, p2 

    The article focuses on the establishment of the company Volkswagenwerk's parts regional distribution center worth 40 million dollars in East Tennessee.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics