TITLE

Sampling grabs the spotlight

AUTHOR(S)
Brookman, Faye
PUB. DATE
September 1996
SOURCE
WWD: Women's Wear Daily;Sep96 Supplement, Vol. 172 Issue 57, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Cites the attitude of consumers regarding cosmetic products. Tendency to sample product before purchase; Availability of samples in magazines, call-in requests and in-store promotional events; Fan clubs as distribution points; Cost of samples; Trial size samples; Advantages and disadvantages.
ACCESSION #
9612106370

 

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