TITLE

YSL hopes to revive the bubbly

AUTHOR(S)
Drake, Alicia
PUB. DATE
September 1996
SOURCE
WWD: Women's Wear Daily;9/13/1996, Vol. 172 Issue 52, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on plans by Yves Saint Laurent Parfums to rename and relaunch its Champagne fragrance. Settlement of a legal dispute the company had with French champagne growers in 1994; Details of the promotional campaign for the Yvresse brand.
ACCESSION #
9612106278

 

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