Burberrys fragrances take aim at the U.S

Born, Pete
September 1996
WWD: Women's Wear Daily;9/13/1996, Vol. 172 Issue 52, p6
Trade Publication
Reports on the entry of London, England-based apparel and accessories manufacturer Burberrys in the United States and Japanese markets. Selection of Phillipe Fragrances Inc. chairman Jean Mader as business partner; Fragrance lines to the launched; Price range; Details of the launch strategy.


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