Loss of 5 selling days for holiday business crimps scent outlook

Fine, Jenny B.; Born, Pete
September 1996
WWD: Women's Wear Daily;9/13/1996, Vol. 172 Issue 52, p1
Trade Publication
Reports on the impact of the loss of five selling days between Thanksgiving and Christmas on the outlook of fragrance retailers on the 1996 holiday shopping season. Challenge of enticing the consumer to shop early; New fragrance introductions that are expected to rake in sales; Strategies used by Bloomingdale's, Jones New York, Belk's, and Federated Stores to squeeze out more fourth-quarter business.


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