Lizwear's premium move

Ozzard, Janet
September 1996
WWD: Women's Wear Daily;9/12/1996, Vol. 172 Issue 51, p10
Trade Publication
Reports that Liz Claiborne's Lizwear label is starting a premium denim line that uses the traditional 14 3/4-ounce fabric in basic jeanswear silhouettes. Comments from general manager Kathy Haught Van Eerden; Retail price of jeans.


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