TITLE

Regional brands can be local champs

PUB. DATE
September 1996
SOURCE
WWD: Women's Wear Daily;9/11/1996, Vol. 172 Issue 50, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the 1996 KSA/NPD Branding Report's review of the role and importance of brands in the American women's clothing industry. Factors influencing response rates in various regions of the country; Brand importance by product category.
ACCESSION #
9612106235

 

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