TITLE

Coty's private pursuits

AUTHOR(S)
Fine, Jenny B.
PUB. DATE
September 1996
SOURCE
WWD: Women's Wear Daily;9/6/1996, Vol. 172 Issue 47, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Coty Inc.'s Private Portfolio division's private label service for the fragrance market. Creation of fragrances for Kohl's and Eddie Bauer; Launching of a fragrance line for retailer, Roots; Projected wholesale volume of Private Portfolio for 1996.
ACCESSION #
9612106144

 

Related Articles

  • Rougeot plots Coty's alternative course. Brookman, Faye // WWD: Women's Wear Daily;11/7/1997, Vol. 174 Issue 89, p10 

    Reports on fragrance firm Coty's move to adjust to the declining performance of the industry. Goal of duplicating the firm's dominance in traditional fragrance forms in other developing categories; Launch of alternative fragrance products such as body mist and aromatherapy; Problems besetting...

  • Stetson steps out. Brookman, Faye // WWD: Women's Wear Daily;4/24/1998, Vol. 175 Issue 78, p9 

    Reports the introduction of Stetson Country, a brand of fragrance for men, by Coty Incorporated. Target population of the perfume; Sales generated by the four Stetson scents which were launched ahead of Stetson Country; Five stockkeeping units of the perfume.

  • Coty's Heavy Scents. Brookman, Faye // WWD: Women's Wear Daily;5/23/2003, Vol. 185 Issue 105, p9 

    Reports on Coty Beauty's introduction of its The Healing Garden Waters Intense scents. Expected boosting of sales of the entire franchise; Description of the scents.

  • Coty eyes growth in fragrance experiences. Parks, Liz // Drug Store News;12/8/97, Vol. 19 Issue 20, p101 

    Deals with the broadening of the fragrance category of Coty Inc. in the United States. Reason for the stagnation of the category according to Jean-Andre Rougeot, executive vice president of Coty; Comments by Rougeot on changing customer needs; Findings of the consumer research conducted by the...

  • Youth brigade.  // WWD: Women's Wear Daily;2/14/1997, Vol. 173 Issue 31, p6 

    Describes the advertising strategy of perfume maker Coty to attract a younger crowd for its Jovan Musk fragrances for men and women.

  • Coty's creative moves. Klepacki, Laura // WWD: Women's Wear Daily;9/17/1999, Vol. 179 Issue 55, p16 

    Highlights Coty's marketing plans in 1999. Advertisements for Stetson, Adidas Moves, Dulce Vanilla, Isabella Rossellini's Manifesto cosmetics and Rimmmel makeup; Coty's plan to make its products and images modern, simple and elegant; Other promotional plans.

  • Coty makes a global point. C.K. // WWD: Women's Wear Daily;5/20/1994, Vol. 167 Issue 98, p9 

    Reports on Coty Inc.'s plan to launch the Exclamation women's fragrance to five countries over the next two years. Access to international markets; Acquisition by the German-based Benckiser GmbH; Feature of the advertisement; Appeal to young women; Advertising costs.

  • Coty will focus on core brands in quest to freshen... Parks, Liz // Drug Store News;12/8/97, Vol. 19 Issue 20, p99 

    Focuses on the expansion of Coty into other segments of the `fragrance experience category.' Key to growth in the eau de toilette (EDT) segment of fragrance products according to Jean-Andre Rougeot; Five key brands with major marketing focus; Marketing strategy behind Coty brands.

  • Coty hopes for a sensation.  // WWD: Women's Wear Daily;5/8/1998, Vol. 175 Issue 88, p9 

    Introduces the Aspen Sensation fragrance product from Coty Incorporated. Purpose of Coty in introducing the product; Estimated retail sales for the product; Packaging features of Aspen; Celebrity model featured in Aspen's print and television advertisement.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics