Traditional discounting, the Ames way

Tosh, Mark
August 1996
WWD: Women's Wear Daily;8/14/1996, Vol. 172 Issue 31, p18
Trade Publication
Reports on Ames Department Stores' focus on lower-income and senior citizen shoppers by opening small stores in less populated locations and offering of low-priced apparel. Marketing theme; `Special Buy' promotions; Comments of Joseph R. Ettore, president and chief executive officer of Ames, on the success of the company's strategy.


Related Articles

  • Code Sara.  // Chain Store Age Executive with Shopping Center Age;Apr95, Vol. 71 Issue 4, p22 

    Reports that Ames has instituted a new child safety program called Code Sara designed to minimize opportunities for kidnappers. Namesake of the program.

  • Cherry-picking sites.  // WWD: Women's Wear Daily;7/30/1997, Vol. 174 Issue 21, p20 

    Reports on Ames Department Stores' addition of two units in its discount store chain. Prospective sites; Total new stores for 1997.

  • Ames's strategy for survival. Seckler, Valerie // WWD: Women's Wear Daily;3/19/1997, Vol. 173 Issue 52, p20 

    Focuses on Ames Department Stores' turnaround since emerging from Chapter 11 bankruptcy in 1992. Offer of customized services to shoppers; Favorable comments from Wall Street analysts regarding Ames' performance; Return to profitability in 1996; Strategies for survival against competitor...

  • Ames launches music site.  // WWD: Women's Wear Daily;12/31/1997, Vol. 174 Issue 123, p8 

    Reports that Ames Department Stores has launched an on-line music store. Ability of customers to sample and buy compact discs and receive information tuned into their own musical tastes; On-line shoppers' opportunity to preview audio clips; Comments of Ames president and chief executive officer...

  • Ames seeking CFO.  // WWD: Women's Wear Daily;1/7/1998, Vol. 175 Issue 3, p18 

    Cites the efforts of Ames Department Stores Inc. to search for a chief financial officer (CFO) and executive vice president. Resignation of CFO John F. Burtelow; Performance of firm under Burtelow.

  • Ames battles against the odds. Tosh, Mark // WWD: Women's Wear Daily;9/20/1995, Vol. 170 Issue 55, p6 

    Reports on the expansion strategy of Ames Department Stores. Introduction of more apparel at lower prices; Remodeling of stores; Consideration of real estate abandoned by other retailers; Negative outlook for regional discounters in the United States; Comments from president and chief executive...

  • Pocono prototype.  // WWD: Women's Wear Daily;11/23/1994, Vol. 168 Issue 103, p11 

    Reports on Ames Department Stores' opening of its first store in Mount Pocono, Pennsylvania.

  • Ames is battling back. Pogoda, Dianne M. // WWD: Women's Wear Daily;10/26/1994, Vol. 168 Issue 82, p10 

    Focuses on the struggle of Ames Department Stores to recover from bankruptcy. Buying strategies towards large sizes, trendier fashion, closeouts and special buys; Efforts to set itself apart from competitors; Speedier distribution of goods; Enhancement of visual merchandising.

  • Ames to shut 12 stores, open 5-10.  // WWD: Women's Wear Daily;12/6/1996, Vol. 172 Issue 107, p11 

    Reports on Ames Department Stores Inc.'s plans of closing 12 stores early in 1997, then opening five to ten units. Locations of the stores to be closed; Plans of testing point-of-sale hardware and software; $320 million secured credit agreement with a lending group headed by BankAmerica...

  • 4 Ames stores remodeled with updated apparel areas. Seckler, Valerie // WWD: Women's Wear Daily;2/24/1997, Vol. 173 Issue 36, p36 

    Reports on Ames Department Stores Inc.'s remodeling of its four stores with updated apparel presentations. Store locations; Ames' plans to remodel between five and 15 stores in 1997; Store openings slated as of February 24.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics