TITLE

Ad agency didn't click

AUTHOR(S)
Rechtin, Mark
PUB. DATE
November 1996
SOURCE
Automotive News;11/18/1996, Vol. 71 Issue 5687, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the reasons that automaker Acura found it necessary to cancel its contract with advertising agency Ketchum, and go for Suissa Miller instead. Why Acura had to endure an extra 18 months with Ketchum Advertising; Suissa's lack of automotive experience.
ACCESSION #
9612093614

 

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