Frieda restyles, relaunches hair line

Fine, Jenny B.
August 1996
WWD: Women's Wear Daily;8/9/1996, Vol. 172 Issue 28, p7
Trade Publication
Reports on the relaunching of John Frieda's hair care line, Frizz Ease. Renaming of the product line to Ready to Wear; Comments of Gail Federici, president of the company, on the reason why Ready to Wear was chosen; Projected wholesale volume; Price range.


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