TITLE

Frieda restyles, relaunches hair line

AUTHOR(S)
Fine, Jenny B.
PUB. DATE
August 1996
SOURCE
WWD: Women's Wear Daily;8/9/1996, Vol. 172 Issue 28, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the relaunching of John Frieda's hair care line, Frizz Ease. Renaming of the product line to Ready to Wear; Comments of Gail Federici, president of the company, on the reason why Ready to Wear was chosen; Projected wholesale volume; Price range.
ACCESSION #
9612092108

 

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