Aveda's customized care

Bedolis, Melissa
August 1996
WWD: Women's Wear Daily;8/9/1996, Vol. 172 Issue 28, p6
Trade Publication
Introduces Aveda's Personal Blends hair care products. Features of the hair care products; Sales outlets; Comments of Horst Rechelbacher, Aveda's founder and chief executive officer, on the company's target audience for its hair care products.


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