First scent for Replay

Barone, Amy B.
August 1996
WWD: Women's Wear Daily;8/9/1996, Vol. 172 Issue 28, p4
Trade Publication
Introduces Italian manufacturer, Replay's first men's fragrance for fall 1996. Initial production volume; Distribution of the fragrance by Morris Profumi; Total investment in advertising and promotional campaign for the perfume product.


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