TITLE

First scent for Replay

AUTHOR(S)
Barone, Amy B.
PUB. DATE
August 1996
SOURCE
WWD: Women's Wear Daily;8/9/1996, Vol. 172 Issue 28, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Introduces Italian manufacturer, Replay's first men's fragrance for fall 1996. Initial production volume; Distribution of the fragrance by Morris Profumi; Total investment in advertising and promotional campaign for the perfume product.
ACCESSION #
9612092099

 

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