TITLE

Pontiac-GMC considers changes in regional advertising

AUTHOR(S)
Halliday, Jean
PUB. DATE
November 1996
SOURCE
Automotive News;11/11/1996, Vol. 71 Issue 5686, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the plans of Pontiac-General Motors Corporation Division to consider changes to its regional advertising strategies. Plans to consider matching regional dealer group spending dollar for dollar; Statistical information on the company's expenditure; Similarity of Pontiac's plan to that of one being used by BMW of North America Incorporated.
ACCESSION #
9612040177

 

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