TITLE

Athletes pitch for Mazada

AUTHOR(S)
Treece, James B.
PUB. DATE
November 1996
SOURCE
Automotive News;11/11/1996, Vol. 71 Issue 5686, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the use of sports celebrities by Mazda Motor Corporation to advertise its Familia hatchback sedan. Description of advertisements featuring tennis player, Andre Agassi, and basketball player, Scottie Pippen; Comments from Mazda President, Henry Wallace.
ACCESSION #
9612040169

 

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