TITLE

Car ads at movies reach 45 million

AUTHOR(S)
Washington, Frank S.
PUB. DATE
November 1996
SOURCE
Automotive News;11/11/1996, Vol. 71 Issue 5686, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the launching of a advertising campaign by the automobile company, Dodge. Views of Dennis Fogarty president of Screenvision Cinema Network; Names of automobile companies who advertise their products at the movie theater; Profile of movie goers; Advantages of showing automobile advertisements in movie theaters. INSET: At the movies..
ACCESSION #
9612040148

 

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