TITLE

BMW course stresses ethics

AUTHOR(S)
Harris, Donna Lawrence
PUB. DATE
November 1996
SOURCE
Automotive News;11/11/1996, Vol. 71 Issue 5686, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the introduction of mandatory ethical training courses to key dealership employees by BMW of North America Incorporated. Concentration on ethics within the salesperson certification program taught by the National Automobile Dealers Association; Impact of ethics on dealership customer satisfaction scores. INSET: A hypothetical exercise in ethics..
ACCESSION #
9612040146

 

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