Category management grows up

Mathews, Ryan
November 1996
Progressive Grocer;Nov96, Vol. 75 Issue 11, p79
Trade Publication
Focuses on a research released by Cannondale Associates sales and marketing consultancy, representing the attitudes of food distributors and manufacturers toward category management. Information on other researches; What the research assesses; Importance of category management. INSETS: The evolution of category management.;How important is category management?.;Key determinants of category management success.;What it takes to be a category management winner.


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