TITLE

Category management grows up

AUTHOR(S)
Mathews, Ryan
PUB. DATE
November 1996
SOURCE
Progressive Grocer;Nov96, Vol. 75 Issue 11, p79
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on a research released by Cannondale Associates sales and marketing consultancy, representing the attitudes of food distributors and manufacturers toward category management. Information on other researches; What the research assesses; Importance of category management. INSETS: The evolution of category management.;How important is category management?.;Key determinants of category management success.;What it takes to be a category management winner.
ACCESSION #
9612033582

 

Related Articles

  • Category management still a delicate balance. Russo, Laurie // Beverage Industry;Jun2004, Vol. 95 Issue 6, p72 

    Analyzes a 2004 report released by Cannondale Associates on the application of category management in the U.S. beverage industry. Information on the Consumer Marketing at Retail (CMAR) approach; Details of an expertise offered by Anheuser-Busch and Miller Brewing Co. in the domestic beer...

  • Cannondale Associates helps stores stock shelves.  // Fairfield County Business Journal;10/05/98, Vol. 37 Issue 40, p2 

    Describes the business of Cannondale Associates, a sales and marketing consulting firm, in the food trade and industry. Types of products manufactured and developed; Marketing strategies; Defining the ability of one brand to substitute another.

  • Study to manufacturers: Get specific.  // Chain Store Age Executive with Shopping Center Age;Jul95, Vol. 71 Issue 7, p29 

    Presents research findings on retail trade spending by Cannondale Associates. Differences between retailers and merchandisers in spending; Suggestions for manufacturers for changing spending patterns; Industry trends which concerns most merchandisers.

  • Retailers Getting Hipper to Co-Marketing. Hawkes, Tim // Brandweek;10/11/99, Vol. 40 Issue 38, p26 

    Deals with the concept of co-marketing, a marketing program developed for grocery chains. Budgets for account-specific marketing, based on Cannondale Associates' trade spending trends study; Percentage of retailers who think store specific/micro marketing as an important issue; Definition of...

  • Dawn of the CMAR era? Turcsik, Richard // Progressive Grocer;4/15/2002, Vol. 81 Issue 6, p40 

    Provides information on the 'Category Management Industry Benchmark Study,' conducted by Cannondale Associates. Implications of the shift to consumer marketing at retail for retail and manufacturing communities; Retailers that are rated best in category management by manufacturers; Importance...

  • P&G leads peer study from Cannondale. Pollack, Judann // Advertising Age;10/27/1997, Vol. 68 Issue 43, p62 

    States that Procter & Gamble Co. (P&G) is rated best among peer companies in strategy, marketing and category management. A study made by Cannondale Associates' showing P&G has best brands, customer sales teams, supply chains, and innovative marketing; Details of the survey.

  • The six pillars of retail in the new caste system. Negley, Jennifer // Discount Store News;11/22/99, Vol. 38 Issue 22, p11 

    Comments on the emergence of caste system in retail industry of the United States. Conclusion of the PowerRanking Study by Cannondale Associates; Details on the pillars of the caste system in retailing.

  • Category Management Needs Insights, Execution.  // Frozen Food Age;Feb2001, Vol. 49 Issue 7, p10 

    Reports that Cannondale Associates' survey titled `Bridging the Gap' cites superior consumer insights and excellent execution as the two most critical points in category management. Suggestions to improve retail performance; Manufacturers and retailers leading in category management, according...

  • Study: Trade Dollars Up.  // Frozen Food Age;Sep2001, Vol. 50 Issue 2, p14 

    Reports that manufacturer marketing spending against the trade is on the rise for the first time in two years in 2001, according to Cannondale Associates annual trade spending and merchandising study. Percentage of most trade dollars that are spent on off-invoice allowances; Disagreement...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics