TITLE

GM picks DMB&B for $25 million Brazil ad contract

AUTHOR(S)
Petrecca, Laura; Halliday, Jean
PUB. DATE
November 1996
SOURCE
Automotive News;11/4/1996, Vol. 71 Issue 5685, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that General Motors' largest account will be handled by D'Arcy Masius Benton and Bowles (DMB&B). Value of the account; Information on the agency; Comment form Roy Bostock, chairman of DMB&B.
ACCESSION #
9612030071

 

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