TITLE

Image tuneup sparks Mitsubishi ads

AUTHOR(S)
Rechtin, Mark
PUB. DATE
November 1996
SOURCE
Automotive News;11/4/1996, Vol. 71 Issue 5685, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents a public opinion about their impressions of the company Mitsubishi's image. Opinion that Mitsubishi's perception of sterile coldness underscores their emphasis on technology in their products; Information on the company's 1997 automobiles; Remarks from Mike Nash, vice president of marketing planning and dealer support at Mitsubishi Motor Sales of America Incorporated.
ACCESSION #
9612030031

 

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