Study: CarMax cuts into dealer sales

Wernle, Bradford
November 1996
Automotive News;11/4/1996, Vol. 71 Issue 5685, p6
Trade Publication
Reports that according to a study conducted by J.D. Power and Associates, automobile dealers should be concerned about the impact CarMax can have on their used-car business. Other findings from the study; Comments from Loretta Seymour, director of client accounts at Power; CarMax the first used-car superstore chain to make an impact; Background on the company; Increased pressure among used-car superstores. INSET: Buy or bypass..


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