Caddy hopes Catera lures younger buyers

Washington, Frank S.
October 1996
Automotive News;10/28/1996, Vol. 71 Issue 5684, p6
Trade Publication
Presents information on the models of Catera automobiles, which Cadillac, the luxury division of General Motors, hopes will attract younger buyers. Comments from Cadillac general manager John Grettenberger; Marketing of Catera; Goals of the marketing program. INSETS: Target Catera buyer.;Cadillac's slide..


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