TITLE

Caddy hopes Catera lures younger buyers

AUTHOR(S)
Washington, Frank S.
PUB. DATE
October 1996
SOURCE
Automotive News;10/28/1996, Vol. 71 Issue 5684, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents information on the models of Catera automobiles, which Cadillac, the luxury division of General Motors, hopes will attract younger buyers. Comments from Cadillac general manager John Grettenberger; Marketing of Catera; Goals of the marketing program. INSETS: Target Catera buyer.;Cadillac's slide..
ACCESSION #
9611260445

 

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