TITLE

New softer sell is working at Infiniti

AUTHOR(S)
Rechtin, Mark
PUB. DATE
October 1996
SOURCE
Automotive News;10/28/1996, Vol. 71 Issue 5684, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing strategies of Infiniti automobile, by Nissan Motor company. Reference to surveys taken by Allison-Fisher Incorporated; Increase in the number of luxury car intenders looking for an Infiniti; Comments from Robert Thomas, president of Nissan Motor Corporation United States. INSETS: Back to basics.;Good intentions..
ACCESSION #
9611260434

 

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