Explorer adds spiffs as ute class fills up

Connelly, Mary
October 1996
Automotive News;10/28/1996, Vol. 71 Issue 5684, p1
Trade Publication
Reports on the marketing strategies of `Ford Explorer' automobile by Ford Motor Company. Option-package discounts added to marketing strategies; Comments from Philip Novell, Ford Division general sales manager; Information on `Ford Expeditions' sold by Ford Division in September 1996. INSETS: Protecting Explorer.;Still growing..


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