GM shifts gears, begins to reduce leasing subsidies

Child, Charles; Harris, Donna Lawrence
October 1996
Automotive News;10/28/1996, Vol. 71 Issue 5684, p1
Trade Publication
Reports on the reduction of leasing subsidies of General Motors (GM) company. Reason for the GM decision; Comments from Ron Zarella, GM's marketing chief; Economic aspects involved in leasing subsidies. INSET: Dialing back..


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