TITLE

Chrysler uses new ways to improve buyer experience

AUTHOR(S)
Jackson, Kathy
PUB. DATE
October 1996
SOURCE
Automotive News;10/28/1996, Vol. 71 Issue 5684, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the efforts of Chrysler Corporation, to improve the retail buying process. Comments from Chrysler Corporation Chairman Robert Eaton; Information on buying strategies used by Chrysler.
ACCESSION #
9611260402

 

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