The customer for R&D is always wrong!

Frosch, Robert A.
November 1996
Research Technology Management;Nov/Dec96, Vol. 39 Issue 6, p22
Academic Journal
Presents the author's Industrial Research Institute Medalist Address deploring management fads that sever the links between knowledge resources and thereby prevent effective research and development (R&D) management. Rationale for the belief that the customer for technology is always wrong; Working for the division person's professional grandchild; Heisenberg uncertainty principle.


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