TITLE

The customer for R&D is always wrong!

AUTHOR(S)
Frosch, Robert A.
PUB. DATE
November 1996
SOURCE
Research Technology Management;Nov/Dec96, Vol. 39 Issue 6, p22
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Presents the author's Industrial Research Institute Medalist Address deploring management fads that sever the links between knowledge resources and thereby prevent effective research and development (R&D) management. Rationale for the belief that the customer for technology is always wrong; Working for the division person's professional grandchild; Heisenberg uncertainty principle.
ACCESSION #
9611254159

 

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