TITLE

Nissan adds Spanish ads

PUB. DATE
October 1996
SOURCE
Automotive News;10/21/1996, Vol. 71 Issue 5683, p59
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the launching of Nissan Motor Corporation U.S.A.'s first Spanish language advertising campaign. Object of the campaign; Personalities included in the advertising; Producers of the advertisements.
ACCESSION #
9611211179

 

Related Articles

  • The work guest review.  // CREATIVITY;Oct2002, Vol. 10 Issue 8, p26 

    Focuses on several advertising campaigns. Description of the advertisement of Nissan Motor Co. Ltd.; Criticism of the advertisement made by advertising agency Publicis for the brand T-Mobile; Ratings of the advertisements.

  • `Enjoy the ride'? Nissan does; dealers don't. Washington, Frank S. // Automotive News;4/21/1997, Vol. 71 Issue 5709, p18 

    Reports on criticisms launched against Nissan Motor Corp. U.S.A.'s `Life Is a Journey. Enjoy the Ride' brand campaign. Nissan's aim of changing its product image; Shift in Nissan Sentra production from Tennessee to Mexico assembly plants; Press coverage's implication that Nissan's brand campaign...

  • Nissan drives Frontier pitch via TV, Home Depot tie-in.  // Brandweek;11/10/97, Vol. 38 Issue 42, p5 

    Reports on the Nissan company's advertising campaign. Factors which influenced the campaign; What the campaign promoted; Significance of the campaign; Duration of the campaign; Reference to the companies involved in the campaign.

  • Mr. K closes the deal. Kiley, David // Brandweek;04/21/97, Vol. 38 Issue 16, p1 

    Reports that Nissan Motor Corporation launched a $150 million retail advertising campaign to supplement its `Enjoy The Ride' image pitch in April 1997. Description of the campaign; Efforts of Nissan to boost its products; Statistics on Nissan's sales for the first quarter of 1997.

  • Nissan wants sales to enjoy the ride, too. Johnson, Bradley; Rechtin, Mark // Advertising Age;2/24/1997, Vol. 68 Issue 8, p1 

    Reveals that Nissan is restaging a retail effort promote traffic to dealers, a companion effort to its `Enjoy the Ride' brand campaign. The inability of the brand campaign in sparking sales; Sales data; The success of the brand campaign in creating customer awareness.

  • Nissan starts early on ads for its new-product wave. Chappell, Lindsay // Automotive News;11/21/2011, Vol. 86 Issue 6491, p13 

    The article offers information on the advertising campaigns started by Nissan Motor Co. Ltd. to support the promote the automobiles that will be launched in 2012 in the U.S.

  • Advertising can't work miracles. Crain, Rance // Advertising Age;8/19/1996, Vol. 67 Issue 34, p17 

    Editorial. Looks at Nissan Corp.'s attempt to revive its cars with a new advertising campaign in the United States. How Nissan's name change from Datsun will impact the campaign; Reason why the name was changed; The author's advice to Nissan.

  • Nissan seeks global identity with ‘Shift’ ads. Treece, James B. // Automotive News;12/24/2001, Vol. 76 Issue 5963, p17 

    Focuses on the advertising campaign for global identity of Nissan Motor Co. in Tokyo, Japan. Claims of the Nissan vice president, Patrick Pelata on the campaign innovation; Tag line of the campaign; Endorsement of Nissan president, Carlos Ghosn on the campaign.

  • Nissan pushes Navara model in mailing driue.  // Precision Marketing;9/30/2005, Vol. 17 Issue 48, p2 

    Reports on the promotion of the new 4x4 Navara model with a Highway Code pastiche mailing by Nissan Motor Co. Ltd. in Great Britain. Dissemination of the mailpack to prospective customers who are interested in outdoor activities; Product features; Development of an advertising campaign showing...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics