TITLE

House calls

AUTHOR(S)
Sawyers, Arlena
PUB. DATE
October 1996
SOURCE
Automotive News;10/21/1996, Vol. 71 Issue 5683, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on a customer service that Chrysler Corporation is offering under Chrysler's Mobile Service pilot program. Details of the service; When Chrysler began the service; Consumers' reactions to the services; Comments from Robert Klesko, manager of customer satisfaction marketing. INSET: Customer focus..
ACCESSION #
9611211070

 

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