Ford gears up for Taurus repeat

Connelly, Mary
October 1996
Automotive News;10/21/1996, Vol. 71 Issue 5683, p1
Trade Publication
Reports that Ford Division has plans of repeating the strategy they used to make the 1996 model-year Taurus a success, in order to capture the 1996 car sales championship for the Ford Taurus. Amount of sales the Taurus scored in September, 1996; Key elements the strategy relies on.


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