TITLE

Ford gears up for Taurus repeat

AUTHOR(S)
Connelly, Mary
PUB. DATE
October 1996
SOURCE
Automotive News;10/21/1996, Vol. 71 Issue 5683, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Ford Division has plans of repeating the strategy they used to make the 1996 model-year Taurus a success, in order to capture the 1996 car sales championship for the Ford Taurus. Amount of sales the Taurus scored in September, 1996; Key elements the strategy relies on.
ACCESSION #
9611211029

 

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