TITLE

CompuServe redirects marketing

AUTHOR(S)
Hodges, Jane; Williamson, Debra Aho
PUB. DATE
November 1996
SOURCE
Advertising Age;11/11/1996, Vol. 67 Issue 46, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Relates that CompuServe is revamping its marketing department. Part of a plan to increase subscriber loyalty; Number of subscribers worldwide; Emphasis on OEM deals.
ACCESSION #
9611197841

 

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