TITLE

Color psychology is more than meets the eye

PUB. DATE
October 1996
SOURCE
PHC Profit Report;10/15/96, Vol. 4 Issue 20, p4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Provides information on the significance of color in marketing. Connotations of different colors; Consumer preferences; Color combinations for reading legibility and memory retention.
ACCESSION #
9611151553

 

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