TITLE

'97 Rover ads stress toughness, not luxury

AUTHOR(S)
Washington, Frank S.
PUB. DATE
October 1996
SOURCE
Automotive News;10/14/1996, Vol. 71 Issue 5682, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that BMW has acquired the Rover Group, but has decided let the vehicles remain separate. Advantages of the merge; Reference made to Land Rover North America's marketing campaign for its 1997 sport-utilites; Sales generated for 1995 by both automakers.
ACCESSION #
9611130139

 

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