Appearance counts

October 1996
Progressive Grocer;Oct96, Vol. 75 Issue 10, p118
Trade Publication
Reports that a study by the Retailer;s Bakery Association revealed that supermarket shoppers' decisions to buy bakery products on impulse are not influenced by attractive displays. Most important factor influencing the consumer's decision to make an impulse bakery purchase; Percentage of consumers who considered attractive displays to be important in a unplanned purchase; Recommendations on how to boost product appearance.


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