TITLE

Restaurant reviews

AUTHOR(S)
L.L.
PUB. DATE
October 1996
SOURCE
Progressive Grocer;Oct96, Vol. 75 Issue 10, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that an analysis of the top 100 restaurant chains in the United States found that the restaurant industry is taking customer convenience to new levels through aggressive branding and co-branding programs. Analysis conducted by Technomic Incorporated; Definition of branding; Benefits of co-branding.
ACCESSION #
9611081288

 

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