TITLE

Wolfing it down

AUTHOR(S)
L.L
PUB. DATE
October 1996
SOURCE
Progressive Grocer;Oct96, Vol. 75 Issue 10, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Price Chopper Supermarketsof Independence, Missouri is using its marketing relationship with the football team Kansas City Chiefs, to introduce a home-meal replacement program. Reason for the home-meal replacement program; Price Chopper's theme; Features of Price Chopper's program; How the store will be using the Chief's mascot; Information on the Wolfpak meals.
ACCESSION #
9611081279

 

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